Capitalising on the fast expanding wireless business in India and to further extend its brand presence, Turner International India Pvt. Ltd has expanded its association with Mobile2win, India’s leading wireless value-added services enabler. As part of this initiative, Mobile2win will create a WAP site for Cartoon Network and provide support in content distribution across mobile carriers for the network.
Cartoon Network’s content now would be available on Hutch, Airtel, BPL and Spice Telecom, and will feature on other leading operator portals as well in the coming months. Mobile2win will also distribute the channel’s premium mobile content such as wallpapers, animations, themes, ring tones and games for Cartoon Network’s popular shows on mobile phones.
Cartoon Network’s fans earlier agreement with Mobile2win included providing interactive wireless solutions for popular Turner International India channels, namely CNN, Cartoon Network and POGO.
Siddharth Jain, Vice President-Distribution and Business Operations, India and South Asia, Turner International India Pvt. Ltd, said, “With the exponential growth of mobile users in India, wireless activity integrated with television is an exciting medium for increasing viewership and viewer interactivity. It helps us ensure that our content is available anytime and any place in an interactive and easy-to-use format, on as many different platforms as possible.”
Jain added, “In order to maintain our leadership position in this rapidly changing and dynamic industry, it is imperative that we move with the times. Keeping our past successes with this medium in mind, I am positive that our association with Mobile2win will again prove fruitful while adding more value to our many loyal viewers across India.”
Rajiv Hiranandani, Co-founder and Country Head, Mobile2win, said, “The age group of 10-20 is soon going to be one of the largest groups consuming content in the years to come. Mobile2win has seen this trend and we therefore are very excited with this partnership. With our multiple distribution points, we hope to open up this untapped market in partnership with Turner.”
Moving ahead in its mission to ensure availability of its content across multiple platforms, Turner has made several efforts in the wireless and broadband space. Turner has also signed deals with Tata Broadband for the first video-on-demand in the country, and with Dialog Telekom in Sri Lanka for live streaming for CNNi and Cartoon Network as a loop service.