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Toonz Licensing brings Mr Bean to South Asia

20-June-2007
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Toonz Licensing brings Mr Bean to South Asia

Toonz Licensing has inked an agreement with Tiger Aspect Productions to bring the globally popular character ‘Mr Bean’ -- portrayed by Rowan Atkinson -- on television, film and DVD to the South Asia market. Toonz Licensing has been appointed the licensing agent for Mr Bean in India, Pakistan, Bangladesh and Nepal.

The deal comes close on the heels of the huge success of the movie ‘Mr Bean’s Holiday’, which grossed almost $2 million in just four weeks.

Toonz Licensing is the licensing and merchandising arm of Asia’s multimedia entertainment company Toonz. Toonz Animation is a provider of animation to the US and European markets and has several global entertainment majors on its client list including Marvel, BBC, Hallmark, Paramount and Cartoon Network. Backed by its strong brand values, Toonz has diversified into several niche segments of the entertainment industry over the years -- Toonz Licensing, Toonz Entertainment, Toonz Digital, Toonz Gaming and Toonz Academy.

Announcing the deal, Jayakumar, CEO, Toonz, said, “Mr Bean already has a huge fan following in South Asia, thanks to the success of live and animated television series. We believe this deal with Tiger Aspect will propel the brand to a new level.”

Mr Bean is already a perennial licensing favourite with merchandise distribution in more than 60 territories worldwide including publishing, video, plush and toys. Toonz is keen to reflect this success with the development of licensing strategies alongside the increasingly popular character of film, television and DVD. Licensing initiatives will be delivered that will appeal to consumers in the lucrative marketplace.

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