Top Story

e4m_logo.png

Home >> Kids >> Article

The Buddha and Alladin's son to keep kids engaged this summer on Cartoon Network

07-June-2006
Font Size   16
Share
The Buddha and Alladin's son to keep kids engaged this summer on Cartoon Network

Cartoon Network is betting big on animation. The channel is set to air two high quality Indian animation features - 'Son of Alladin' and 'The Legend of Buddha'. While 'Son of Alladin' will be aired on June 10 at 2:00 pm, 'The Legend of Buddha' will be telecast on June 25 at 12 pm.

Produced by Pentamedia, the two feature-length animations take the tally of local animations acquired and showcased by Cartoon Network to 11, with three of these being launched in 2006.

In an official communiqué, Anshuman Misra, Managing Director, Turner International India Pvt Ltd, said, "Cartoon Network is extremely proud of its pioneering role in bringing Indian folklore and historical tales to young audiences in a format that is appealing, educating and entertaining. We are also very happy that local animation in a short span has gained its rightful place of honour on the Network, right beside the ever-popular international animation shows, demonstrating that quality content - be it Indian or international - resonates with the discerning young viewers. In sync with our programming strategy of offering a healthy balance between international and Indian content, we will continue to entertain our fans across the country with no less than five additional local animation products within this year itself."

'Son of Alladin', which will be premiered on the channel's 'Thanda Funda' programming block, is an action-adventure thriller about the Prince of Basra, Mustafa, who is hunted by the evil sorcerer Zee Zee Ba. The story is based on how the prince grows up totally oblivious of this, meets his lady love and also rescues his long lost parents.

'The Legend of Buddha', a 2D animation feature, will highlight the journey of Prince Siddhartha of the Kingdom of Kapilavastu on the path to self-realisation.

Commenting on the shows, Misra said, "Having paved the way for showcasing of Indian animation on television channels in the country, we are very enthused by the success of these shows on the Network. Taking cue from the overwhelming response to Indian content by viewers across the country, Cartoon Network is now moving to the next level of being involved in the creative process. The Network is scouting avenues to lend its expertise on the likes and dislikes of Indian kids to partner studios from the conceptual stage to the finished product."

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...