Top Story


Home >> Kids >> Article

Sony to beam kids' channel

Font Size   16
Sony to beam kids' channel

Sony Entertainment Television (SET) India is gearing up to launch the children’s channel from its parent’s portfolio —Animax, making 2004 a busy year of kids’ channel launches.

First, the Cartoon Network launched ‘Pogo’ on January 1. It was soon followed by UTV which launched ‘Hungama’. The Disney Channel is also believed to be readying itself to launch ‘Little Big Mouse’ this year. Till last year, this segment was addressed primarily by two channels — Cartoon Network and Nickelodeon.

The third channel was Splash. Kunal Dasgupta, chief executive officer of SET India, told : “While we have added Nickelodeon to the Sony-Discovery bouquet, we are also planning to bring Animax to India. We would announce it shortly.

“Kids’ channel offers a huge untapped business potential. Advertisers have recognised that children play a key role in household purchase decision-making,” said a senior industry official.

The industry players are betting big on their plans to start kids’ channel. Industry operators point out that while the UK has 20 channels to cater to 11 million kids, the US airs 306 shows per week for 61 million children across 17 networks.

In contrast, India till recently did not have any localised channel for its 315 million kids, who represent one-third of the country’s population under the age of 15 years. The 44 million cable and satellite homes in India offer an addressable audience of over 47 million.


Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India