Sahara One Television, India’s leading general entertainment channel, has signed an MoU to source content from SpaceToon Media Group, Middle East’s largest kids’ entertainment brand for animation and live action content. The channel has commenced ‘SpaceToon Hour’, which begins next month.
Under the MOU, Sahara One Television will telecast an hour of animation and live action series targeted at kids between the age group of 4 and 14 years, sourced from SpaceToon Media Group’s library throughout the week, to be branded as Sahara One ‘SpaceToon Hour’ on the channel, beginning mid-December, 2005.
This marks the entry of SpaceToon Media Group, an international media conglomerate with presence in animation broadcasting, production and training in the Middle East, on an Indian channel.
Additionally, the SpaceToon Group, along with Sahara One Television, will jointly promote and market the SaharaOne SpaceToon Hour in India through on-air and ground level promotions across the country.
The most popular children’s shows and characters such as Crush Gear, Me & My Brother, etc, will now be available to children on Indian television for the first time.
Said Shantonu Aditya, CEO, Sahara One, “We are thrilled to have signed this deal with SpaceToons Group. The addition of SpaceToons content to our programming offering is extraordinary, not only because of the obvious expansion of our kids’ content array, but also because we truly believe their portfolio has a host of programming gems.”
Added Rajiv Sangari, CEO, India, SpaceToon International, “SaharaOne is one of the fastest growing entertainment houses in India today and we are the largest players in the kids space in the Middle East. This deal marks the coming together of two big media powerhouses to create a unique offering for the Indian kids, which today rule the charts for everything and anything. Additionally, India is a very critical market for us and India will see a lot coming from the SpaceToon group soon.”
“SpaceToon kids content strength will further strengthen the kids programming offering on SaharaOne Television, which is of paramount importance to our overall programming strategy, particularly in India where one-third of the country’s population is under 15 years of age,” remarked Purnendu Bose, COO, Sahara One Television.