International humanitarian organisation Right To Play, Adidas and the Adi Dassler Fund have come together to launch the Red Ball initiative in the Asian region. The initiative’s purpose is to raise funds and create awareness for Right To Play programmes, which bring the power of sport and play to the world’s most vulnerable children. Soccer star Zinedine Zidane will also lend his support and be a key driver for the initiative.
Johann Olav Koss, CEO, Right To Play, said, “We are thrilled about this new partnership with Adidas and their commitment to supporting our programmes that use sport and play to improve health, build life skills and foster peace for children affected by war, poverty and disease. I am particularly excited about the programmes for Asia, where I hope we can make a real difference to the lives of children living in disadvantaged communities.”
Adidas and the Adi Dassler Fund, a non-profit organisation which receives funding from the Adidas brand, have made a four-year commitment to funding Right To Play programmes in Asia and around the world through the Red Ball programme. These programmes use sport as a tool for addressing critical development issues such as the lack of basic education, health information and the impact of conflict.
The centerpiece of the awareness initiative is the Right To Play symbol, a red ball. Right To Play has been using the red ball to represent its organisation and as a symbol for change through sport since 2002. Together with Adidas, Right To Play has re-designed the ball to launch a global initiative highlighting the important role of sports for development in some of the most disadvantaged areas around the world.
Replica mini red balls are on sale at Adidas stores in Asia with all the proceeds going to the Right To Play programmes. The awareness initiative is primarily being driven by thousands of retail employees at Adidas stores, who have been trained as Right To Play ambassadors. The stores have been transformed to showcase the work that Right To Play is doing in Africa, Asia and the Middle East.
In Asia, September will be Right To Play month in 13 markets across the region. More than 40 sports performance and Adidas outlet stores will participate in this programme. Mini red balls will sell for the equivalent of $10.
In addition to selling the replica mini balls, the Adi Dassler Fund will provide 100,000 full size red balls for use in the more than 20 countries where Right To Play runs programmes. Zidane will travel to one of these countries over the course of the next year to participate in Right To Play programmes and lend his voice to the movement.