Reebok, along with its brand ambassador Mahendra Singh Dhoni, felicitate kids who showcased their creativity in the recently concluded Reebok ‘Paint your T-shirt’ contest. The kids were flown in to the Capital from different cities across the country.
Winners of the contest were awarded Reebok sports scholarship –a pair of Reebok shoes every year till they completed school. Reebok also plans to create a complete line of T-shirts inspired by the designs created by these young designers.
Subhinder Singh Prem, Managing Director, Reebok India Company, said, “Kids are real, and are a true epitome of our brand values. They are free spirits and have a fearless attitude, which inspires us. At Reebok, we celebrate this uniqueness of kids and help them fulfill their potential by providing them products with path-breaking technologies.”
Prem added that Reebok’s ‘Paint your T-shirt’ campaign was targetted at kids through TV and retail media. The campaign was also being promoted on Cartoon Network since a month.
Commenting on the association with Reebok, Dhoni said, “Reebok has been supporting young athletes across sports and has helped them in enhancing their performance all these years. This effort is in line with Reebok’s vision of fulfilling potential and enabling kids to nurture their talents. This event takes me back memory lane – of me growing up playing tennis ball cricket in my colony.”