Raymond Ltd has entered the children’s apparel segment with the introduction of its kids wear brand, Zapp! The exclusive brand will cover the spectrum of children’s lifestyle products that includes an entire range of children’s apparel and accessories. Zapp! is targeted at kids in the four to 12 age group.
Raymond plans to set up around 12 Zapp! stores across key metros in India over the next one year. The Zapp! stores will be large format flagship stores, estimated to be around 3,000-4,000 sq ft in size. The stores promise to provide a unique shopping treat for kids with its fun ambience, wide variety of merchandise and exciting in-store experiences. The first Zapp! store will be launched in Mumbai around April 2006.
Raymond, with its retailing expertise, well-trained professionals and designers, and excellent brand building skills, has attained a leadership position in men’s wear brands. The entry into the kids wear segment is part of its overall strategy to be present across all key segments in the apparel business. Kids wear today is witnessing a substantial growth year on year. The industry is highly fragmented with few branded players. Raymond’s experience in apparel retailing will provide the impetus to become the leader in this category.
Announcing the launch, Gautam Hari Singhania, Chairman and Managing Director, Raymond Ltd, said, “With the launch of Zapp!, Raymond is increasing its presence in the apparel segment. Today, Raymond is present across various segments in men’s wear and designer wear. Kids wear is one of the fastest growing segments in India and a natural fit in our overall growth strategy. With Zapp! we hope to give this segment of customers a whole new experience to look forward to.”
Zapp! joins Raymond apparel’s portfolio of brands that include some of the most highly regarded men’s wear brands in the country – Park Avenue, Parx, ColorPlus and Manzoni. All brands from the Raymond Apparel portfolio are well entrenched in the market and are sold through multi brand outlets as well as dedicated exclusive stores in India and the Middle East.