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Raj TV sticks to successful event-formula; to hold kids carnival in June

10-May-2005
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Raj TV sticks to successful event-formula; to hold kids carnival in June

Buoyed by the success of the K Balachander event, which was telecast on April 14, Raj TV is sticking to the events route. Now, it is planning to hold kids carnival in June. Later in the month, the channel has also lined up the finals of its show RajaGeetham Awards at Chennai.

As for the leader, this is one Sun that just keeps rising. As on all other days, Sun TV and K TV from the Sun Network took the honours on Tamil New Year's Day too, in terms of TRPs. Through the day, i.e., the 07:00 to 24:00 hours period, Sun TV stood towering above the rest with a rating of 59 points in TN followed by sister channel K TV with 19 points, among the F15+ SEC ABC, C&S audience. No other channel figured in double digits in the end tally in TN.

Raj TV's telecast of the event to felicitate film doyen K Balachander, though, seems to have helped the channel gain substantially in the 20:00 to 24:00 hrs period on April 14. In this time period, Raj TV claims that it scored with 12 points over K TV's 11, to create the only disruption in K TV's run as number two. In Chennai, this margin was wider with Raj TV tallying 17 points against K TV's 10, it said.

B Shankar, Vice President, Sales & Marketing, Raj TV, told exchange4media, "K Balachander- A living Legend did the magic for us. Thanks to Kamal Haasan and Rajnikant and the superb marketing initiatives, it was a hit. There are a lot of events coming up." Raj's proposed event list includes the RajaGeetham Final Awards with playback singers and music directors from June 23 to 25 at the Kamaraj Hall at Chennai. It is also planning a kid's carnival in June across Madras, Madurai, Coimbatore, and Trichy. The promos of the carnival are to start from June 1 week, and the event itself would be in the form of an on ground event every Sunday, from 10 am till 6pm, with games through the day and finally a kid's film.

Shankar added, "We're dong this because kids will be back to school after a two months break around that time. We'll send them with loads of gifts and goodies and the event will engage kids and their parents."

The channel is expecting about 2000 people (kids with parents) in each city, and is looking for locations currently. Raj TV, though committed to promoting the event with ten promos a day for about ten days, is not decided on airing this. It might just air the show if a tie up with a child-celebrity or a celebrity comes through, the spokesperson informed. So it's not just about events, one infers. Perhaps, it's also about the faces that can sell the events to Tamil Television audiences.

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