POGO has announced the launch of its first local show, Prime Pogo – beginning August 20. Hosted in Hinglish, Prime Pogo will be aired every Friday and Saturday between 5 and 7:30 pm. This new weekend offer on POGO would be an interactive show and would include on-line contests, phone-in competitions, viewer letters, and special reports on amazing kids from all over India. Prime Pogo has been completely written and produced in India.
As per Ian Diamond, Senior Vice President and General Manager, Turner Entertainment Networks Asia, “Prime Pogo provides kids - who think louder, dream bigger and play smarter - a platform to appear on POGO. This initiative clearly cements our commitment and promise to Indian kids of providing them with a destination that gives them a sense of ownership – a feeling of - ‘Its My TV’.”
Anshuman Misra, managing director, Turner International India adds, "In a short period of seven months since its launch, POGO has touched many milestones: securing number two position among kids channels, introducing Telugu dubbing, commissioning premium, original productions in India, and having its young kids programming endorsed by child experts in India. Prime Pogo is another very important milestone, one that kicks off POGO’s localisation strategy and underlines our commitment to India."