POGO, India’s number two kids’ channel, has planned a double whammy in January to celebrate its second anniversary. In a month-long tribute to the enormous support that Indian children have lent the channel, starting January 1 on its birthday, POGO will feature a special programming franchise – ‘Ek Se Bhale Do’ – that will include double episodes of the most loved shows and blockbuster movies shown on the channel. On January 2, POGO will launch an exciting, initiative POGO Funtakshari, India’s first and only antakshari for kids.
Elaborating on the celebrations, Ian Diamond, Senior Vice-President and General Manager, Turner Entertainment Networks Asia, said, “POGO has been going from strength to strength since its timely launch in January 2004. Since then, POGO has become a force to reckon with, second only to Cartoon Network. With its engaging programming line-up for kids and their families, like ‘Takeshi’s Castle’, the ‘Harry Potter’ series, trendsetting original productions, and innovative events like POGO Amazing Kids Awards, the channel’s success is reflected in its ratings and positive viewer feedback.”
“I am further delighted that we have raised the quality threshold and changed production values in the kids’ entertainment segment with POGO original productions like ‘M.A.D.’, ‘Bam! Bam! Bam!....Gir Pade Hum’. POGO has become a brand in itself, available across platforms like merchandising, etc, and is fast merging into the lifestyle of Indian kids. I am proud that Cartoon Network and POGO together have become super-brands in kids’ entertainment in India,” Diamond added.
Throughout January 2006 the theme for celebration is the special number of two, to celebrate POGO’s second birthday. As part of the ‘Ek Se Bhale Do’ special programme package, POGO fans can spend double the time with Tiny TV stars like Noddy, Oswald and Kipper, superstars like Harry Potter and POGO’s very own host – Rob!
On New Year’s Day, POGO viewers can catch ‘Harry Potter and The Sorcerer’s Stone’ at 1:00 pm and ‘Harry Potter and The Chamber of Secrets’ at 4:00 pm. Tiny tots and pre-schoolers can watch double episodes of their favourite shows Noddy, Oswald and Kipper from Monday to Friday on Tiny TV.
Also, two episodes of POGO’s top-ranking show – ‘Takeshi’s Castle’ – can be watched back-to-back from Monday to Friday in Prime POGO. In addition, double episodes of India’s first super-hit music, art and dance show – ‘MAD’ – will be featured every Sunday in January.
The ‘Ek Se Bhale Do’ franchise continues on ‘Lights, Camera, POGO!’, which will showcase double bills of popular children’s films every Saturday and Sunday at 2 pm. And last but not the least, on Republic Day, January 26, at 1:00 pm, POGO will bring to the viewers back-to-back telecast of the Amazing Kids Awards 2004 and POGO Amazing Kids Awards 2005.
As is true for all network initiatives, POGO Funtakshari would be promoted aggressively through print, and electronic media as well as cross promotions on Cartoon Network. So, brace yourselves for an eventful beginning of the New Year as POGO completes two years in India and gets ready to thank its young fans across the country.