POGO has been making some concerted efforts to provide kids wholesome entertainment. For starters, the channel has been moving away from airing a lot of fiction towards providing a mixed bag with its POGO Original Productions, talent awards, games, movies, format shows and animation. In keeping with its strategy, the channel has launched ‘FAQ’ (Frequently Asked Questions), which is the 10th POGO Original Productions, aimed at encouraging kids to question and learn the process of exploration and discovery via experiments and cool trivia.
Speaking about the show, Krishna Desai, Director Programming, South Asia, Turner International India, said, “Making learning fun for kids is something we strongly believe in. POGO is a destination for young minds, who dream bigger, think louder, play smarter and bounce higher. In the past, we have launched many other successful ‘edutaining’ shows such as ‘M.A.D.’, ‘Galli Galli Sim Sim’ and Tiny TV. ‘FAQ’ is by far the most challenging show as we aim to re-introduce science as an engaging, fun and exciting subject.”
Elaborating further on the strategy, he said, “We don’t have many fiction on POGO as the non-fiction has been doing very well for us. ‘M.A.D.’ has been doing very well for us and has also helped push up the ratings. We provide an amalgamation of shows, which makes POGO the best place for kids to be on and this varied programming has helped in opening up the entire kids entertainment genre. The idea is to have kids think out of the box, help them dream bigger, think louder and play smarter. Our Original Productions has helped us in achieving that with ‘M.A.D.’, ‘Hole in the Wall’, POGO Amazing Kids Awards, and ‘Chhota Bheem’, among others.”
‘FAQ’ has been created for kids aged 9-13 years and marks POGO’s 10th live action show, made in India for India. ‘FAQ’ will air every Sunday at 10:30 am. The show will be hosted by a new face on POGO, Prateek Sethi, along with his robot assistant ‘Crash’. Each ‘FAQ’ episode begins and ends with some tricks that quiz the mind and go on to explore everyday phenomenon.
To promote ‘FAQ’, the channel is going to schools in about 20 cities and engaging with over 900,000 kids in on-ground activity co-sponsored by Perfetti Mentos and ParleG. There is also an interactive micro-site on www.pogo.tv, where kids can send questions to Prateek, look up DIY experiments, games, videos and a ‘Did You Know’ section with trivia.