Kids Pogo launches bi-lingual series of ‘Galli Galli Sim Sim’

Pogo launches bi-lingual series of ‘Galli Galli Sim Sim’

Author | exchange4media Mumbai Bureau | Saturday, May 19,2007 9:18 AM

Pogo launches bi-lingual series of ‘Galli Galli Sim Sim’

Children’s channel Pogo has announced a 30-episode summer special series of the popular preschool show ‘Galli Galli Sim Sim’ (GGSS). In a bid to enhance and strengthen its content, Pogo will launch GGSS in English and Hindi. The preschool bi-lingual series premieres on May 22 in the 2 pm time slot.

Catering to the viewing needs of the English speaking audience, this special series of GGSS will air in English in South India, while in the rest of the country, the show will continue to be available in Hindi.

Monica Tata, Vice President, Advertising Sales and Networks, India and South Asia, Turner International India Pvt. Ltd, said, “The launch of the bi-lingual new series of ‘Galli Galli Sim Sim’ is a summer treat for kids, as they can now utilise their vacations in watching a show that will make learning fun for them. The show touches millions of lives and helps kids prepare for school and life. This is yet another on-going step towards our commitment and passion to change the face of kids’ education in India, using the power of television.”

Cartoon Network Enterprises (CNE), the global licensing and merchandising division of Cartoon Network, has launched a whole new range of exciting school products for children called ‘Galli Galli Sim Sim Back to School’ range. The range of products being launched include school bags, stationery kits, storybooks, soft toys, apparel for girls and boys, and home furnishings, available at affordable prices at select stores such as Pantaloon, Lifestyle, Piramyd, Landmark, Hypercity and Lilliput.

Tata added, “‘Galli Galli Sim Sim’ has been appreciated phenomenally by parents and caregivers across the country who have encouraged kids to watch the programme. In fact, our pioneering multi-platform television and outreach programs have reached a record number of 11 million Indian kids across the country -- a number that continues to grow.”

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