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Kids POGO launches ‘Dekho Roz Jeeto Roz’ contest

POGO launches ‘Dekho Roz Jeeto Roz’ contest

Author | exchange4media News Service | Saturday, Sep 25,2004 7:48 AM

POGO launches ‘Dekho Roz Jeeto Roz’ contest

POGO, the leading Indian kids’ channel, is luring kids across the country for a fantastic opportunity to win a chance to co-host the coolest block on Pogo - ‘Prime Pogo’ - by participating in the ‘Dekho Roz Jeeto Roz’ contest. The contest will provide four weekly grand prize winners who will co-host ‘Prime Pogo’ with hosts Niall and Chinu.

Said Vivek Krishnani, Director, Marketing, Cartoon Network and POGO, “Following the successful launch of the ‘Prime Pogo’ block and the growing popularity of Niall and Chinu with kids, we felt a contest such as ‘Dekho Roz Jeeto Roz’ would give viewers the unique opportunity to co-host this exciting block and be on their favourite channel.”

To enter the contest, POGO fans need to identify the prime number appearing during Prime Pogo block telecast every day between 5:00-7:30 pm. The entries can be sent to POGO in three ways: special telephone numbers that will be displayed on-air, sending an SMS with the text POGO to 8888, or by logging on to POGO’s website, . A new prime number will appear every day and viewers can send multiple entries. The contest ends on October 14.

Apart from being a co-host, the weekly winners will win a computer and 26 television sets everyday. To promote the contest, POGO has created an integrated marketing campaign that includes extensive outdoor media such as hoardings, school buses, print advertising and web-based promotions. In addition, a six-city school contact programme will be undertaken to reach out to children.

POGO was launched on January 1 this year, and is distributed by Zee Turner Ltd. Catering to kids and their families, POGO offers programming from acclaimed production companies like Ragdoll, BBC and HIT Entertainment PLC. Among its titles are Harry Potter and the Sorcerer’s Stone, Barney & Friends, Teletubbies, the Walking With series, Brum and Hi-5.

Tags: e4m

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