Pogo, the kids channel from the Turner Bouquet, has decided to add more punch to its property – Pogo Kids Choice Awards – in 2005. The award, which is in its second year, has roped in Derek O'Brien this time to bring in his expertise. The channel has also invited children to send in their nominations. The winners will get a policy worth Rs 1 lakh.
Pogo Kids Choice Awards 2005 has become one of the key properties for the channel. Unlike last year, when the Turner team surveyed children and then gave out the awards, this year children can send in their nominations. O’Brien’s inclusion will take care of the additional challenges that the selection process will pose.
In a bid to be more accessible, Vivek Krishnani, Director, Marketing, explained, “We have tied up with Bata and Reliance so that more people can reach us. Kids Awards is an important property for us and we want to expand our horizon as much as possible this time. We are talking to as many as 3,000 schools – this is quite an extensive exercise this year.”
Apart from these schools, entry forms will be given at 900 Bata outlets across 330 cities and in 238 Reliance Webworld outlets across 104 cities. This year, the Awards will have two main categories – Pogo Kids Awards and Pogo Voice Awards. The other categories include Pogo Amazing Kid musician, artist, dancer, genius, sports star, business kid, leader, entertainer, and Future Bollywood Star. Children in the age group of 4-14 can participate in the awards.
The channel is luring children’s mindshare presently with its ‘Join the Power Puff Generation’ search. The activities planned for the Awards will double the voice of these kids’ channels. Krishnani informed that quite a lot in terms of marketing was also planned. “We have on-air presence, outdoors and we are even using digital technology like SMS to make the relevant noise,” he added.
Derek O'Brien & Associates Pvt Ltd will manage the entire selection and search process for the Awards. Commenting on this, O'Brien said, “We have been working with schools for over 14 years now. We are amazed at how bright and talented children are today. Wherever we go, we find them these Amazing Kids! The Pogo Amazing Kids Awards is a call to all children to express themselves and showcase their talent.”
Pogo Kids Awards will recognise child prodigy and reward them for their talent in multiple areas like academics, sports, arts and so on. Pogo Voice Awards will empower kids to exercise their choice by voting for their favourite icons amongst nominees in various award categories like Best Actor (male and female), Best Film, Best Newcomer, Best Singer, Best Song, Best Comedian, Best Sports Hero, Best Toon and Best Pogo Show.