POGO Amazing Kids Awards 2006 has added another initiative to engage its young audience. One lucky kid, who correctly guesses the winners of the Awards and votes for them across eight categories, will win an exclusive Maruti Swift custom designed by Dilip Chhabria.
Chhabria, one of the leading automobile designers in India, is the promoter of Dilip Chhabria Design Pvt Ltd.
This year, for the first time POGO Amazing Kids Awards has included an audience poll as well as jury decision to determine the winners. The contest will begin on November 28, 2006. Kids can choose their winners by sending an SMS to ‘8558’m while MTNL users can call 1250 111 158 and BSNL and Airtel landline users can call 1250 158.
Commenting on his involvement with kids and the POGO Amazing Kids Awards 2006, Chhabria said, “I am glad to be associated with POGO Amazing Kids Awards 2006. This will be the first time that I will be designing a car for a new audience and I believe that kids are the building blocks of the future. They play a very critical and influential role in today’s time. This is a unique and exciting opportunity for me.”
Monica Tata, Vice-president, Advertising Sales and Networks, India and South Asia, Turner International India, said, “We are extremely happy to have Dilip Chhabria as part of the POGO Amazing Kids Awards 2006. Turner has always believed in taking our brands beyond the scope of television and this initiative will prove to be a milestone in our venture. This is one of the most prestigious awards to be given away by a kids’ television show. The idea is to make POGO Amazing Kids Awards 2006 rewarding for both participants and viewers.”
Instituted by POGO in December 2004, the Awards recognise child wonders and reward them for their outstanding achievements in eight categories – arts, sports, music, singing, dance, genius, leadership and entertainment.
The Awards is divided into two sections – POGO Voice Awards and POGO Kids Awards. The POGO Kids Awards segment will recognise exceptional talent and brilliance and reward them for their extraordinary talents in multiple areas, while the POGO Voice Awards will empower children from all over India to vote for their favourite celebrity icons amongst nominees in various award categories.