Kids Pogo’s ‘Funtakshari’ to bring out the singers in kids

Pogo’s ‘Funtakshari’ to bring out the singers in kids

Author | exchange4media Mumbai Bureau | Saturday, Jul 14,2007 9:07 AM

Pogo’s ‘Funtakshari’ to bring out the singers in kids

Pogo, the children's channel from Turner, has launched 'Pogo Funtakshari'. Starting July 15, children across India can tune in to Pogo on Sundays at 10 am and 12 pm to participate in the contest.

The contest will have rounds like 'Gol Maal', 'Bujho to Jaane', 'Dumb Charades', 'Filmi Chakkar' and others that will make children sway to the tune of this new initiative. Celebrating the spirit of the game, the contest will feature the 'antara' of a song and will ask viewers to call-in and sing the 'mukhda'.

Vivek Krishnani, Executive Director-Marketing, Turner Entertainment Networks-Asia Pacific, said, “Pogo is all about empowering kids and we ensure that all our marketing initiatives demonstrate that. ‘Pogo Funtakshari’ is about recognising children’s passion for music and it offers a platform to showcase their singing talent and give them an opportunity to interact with their favourite channel. Kids can decide the city in which the show should be held. The cities with the highest number of entries shall host the events.”

In its latest initiative, Pogo will offer children across the country an opportunity to feature on the channel, and to become an RJ for a day on Radio One 94.3 FM.

Krishnani added, “Last year, we received an overwhelming 100,000 entries, and participation from over 400 schools as the event reached out to a whopping 1.8 million kids. We hope to make it even bigger this year.”

Phase II of the championship will reach out to schools in the top four cities, chosen on basis of the entries received. All participants would take a written test that would evaluate their knowledge of music. The participants who pass the test will be eligible for the city elimination rounds. Each of the four city grand finales will have 100 teams competing against each other, of which one senior and one junior team will get a chance to be on-air on Pogo and become an RJ for a day.

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