Kids Over 2,000 kids sway to the tune of POGO Funtakshari

Over 2,000 kids sway to the tune of POGO Funtakshari

Author | exchange4media News Service | Monday, Feb 06,2006 8:06 AM

Over 2,000 kids sway to the tune of POGO Funtakshari

The final city round of POGO Funtakshari, POGO’s pioneering on-ground initiative and the one and only Antakshari for kids, concluded in the Capital on Sunday and the results are out. Over 90,000 entries were received from kids across India for the Funtakshari in less than a month.

Spread across four cities – Delhi, Mumbai, Kolkata and Chennai – POGO Funtakshari targeted more than one million kids in 800 schools. Kids keen to participate in the contest had to call a phone number and sing a song to make it to the first preliminary round. All aspiring participants were made to go through a written test evaluating their knowledge of music before being asked to participate in the city elimination rounds.

The preliminary rounds were held in around 150-200 schools in each city and 10 teams were selected from each school to qualify for the City Round. In the City Round, around 1,000 teams were put through the first elimination round, where the number was reduced to 50 teams and then through the second elimination round these 50 teams were reduced to the final eight teams. Promos showcasing the winners of POGO Funtakshari will be aired on the channel starting February 2006.

POGO, a multi-genre channel created exclusively for kids in India, launched successfully on January 1, 2004, and is distributed by Zee Turner Ltd. The channel is available in over 17 million C&S homes, and within months of its launch became the second most popular kids’ entertainment channel in India, after Cartoon Network.

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