Cartoon Network and VSNL have tied up to provide 360-degree access and entertainment to viewers via the video on demand (VOD) service. As part of the pact, Tata Indicom Broadband subscribers will now be able to watch their Cartoon Network toons on their PCs at the click of a button.
The content – in both Hindi and English – will be available in over 48 cities across India, including Delhi, Mumbai, Bangalore, Hyderabad, Ahmedabad, and Kolkata.
Siddharth Jain, Vice-president, Distribution and Business Operations (India and South Asia), Turner International India, said, “With technology evolving at a rapid pace, we are moving towards a digital world where entertainment will be consumed at the convenience of Generation M. As the industry leader in kids’ entertainment genre, it is imperative that we extend our compelling content to as many platforms available.”
He further said, “This deal to offer video on demand with VSNL is a step in that direction and is a pioneering initiative for Cartoon Network and the kids’ genre. All of these areas will become even more important going forward as ‘convergence’ becomes a reality and our core audience of kids and young adults – as well as advertisers – come to expect our unique properties and characters to be available on all platforms and at all times.”
Mukul Sood, Vice-president, Content and Applications, Broadband and Retail Business, VSNL, said, “This first of its kind tie-up between Cartoon Network and VSNL will create an innovative entertainment experience to our broadband subscribers. This partnership represents the convergence of vision and strengths between VSNL and Cartoon Network. Tata Indicom Broadband subscribers can now look forward to a roller coaster ride of exciting animation video content for their kids and themselves.”