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Nick to go blank on September 27 for ‘Let’s Just Play’ initiative

30-August-2008
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Nick to go blank on September 27 for ‘Let’s Just Play’ initiative

Nick along with Boost has announced ‘Let’s Just Play’ – an initiative to motivate kids and their parents to work towards a healthy and playful lifestyle. The ‘Let’s Just Play’ movement will kick off with an initiative where Nick would go blank for 30 minutes on September 27 to encourage kids to step out and play outdoors. The kids’ entertainment channel will take the ‘Let’s Just Play’ initiative on-ground through play events in Mumbai, Delhi and Bangalore.

With this association, both Boost and Nick plan to reinforce the message that indulging in sports helps bring out the winner in youngsters.

Commenting on this initiative, Nina Elavia Jaipuria, General Manager and Senior Vice President, Nick India, said, “As a responsible kids’ broadcaster, Nick endeavours to reach out to kids and their parents through ‘Let’s Just Play’ and reinforce the importance of physical play. Formative play is important for a kid’s overall growth and development, and this movement attempts to reinforce our commitment to ensuring a healthier Generation Next.”

Pawan Sud, GM-Marketing, Other Nutritionals ,GlaxoSmithKline Consumer Healthcare Ltd, said, “Boost has been synonymous with energy and the winning attitude. Association with Nick for the ‘Let's Just Play’ movement is taking the brand's philosophy a step further by giving kids an opportunity to indulge in recreational sport. Our singleminded belief has been that to win in life one needs to win in sports. This belief has helped us focus on encouraging youngsters to go out and play, thus benefitting from the invaluable lessons sports can teach in life.”

The brand has had many associations with India’s cricket icons like Sachin Tendulkar, MS Dhoni, Virender Sehwag and Ishant Sharma.

‘Let’s Just Play’ has been extremely successful globally in countries like the US, Latin America, Malaysia, Singapore, Philippines, Australia, and Europe to name a few, and is making a difference to kids’ lifestyle. The movement has been supported globally by well known personalities such as Bill Clinton, Hillary Duff, and Ashley Simpson, among many others. In India, personalities like Priya Dutt, Pooja Bedi, Cyrus Broacha, Aditi Govitrikar, Smriti Irani, and Chunkey Pandey have lent their support to this movement.

Over the next one month, Nick will be continuing its efforts to spread the word of a healthier lifestyle by creating awareness through celebrity testimonials, debates, discussion forums and on-ground events targeting kids and parents.

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