Following its Nick Fundoo Superstar activity, Nick has now announced the launch of its new property, ‘Nick Toon Jockey’. The initiative is to give an opportunity to kids to be a ‘Toon Jockey’, who would be the face of the channel and represent Nick across its various on-air and on-ground initiatives.
Nina Elavia Jaipuria, Senior Vice President & General Manager, Nick India, said, “At Nick, we endeavour to put kids first and consistently give them what they want. Toon Jockey is a great way of making kids celebrities on their favourite channel. This will truly enhance their engagement and connect with Nick, while spiraling them to stardom.”
Through innovative marketing and extensive promotions, Nick will use multiple touch points to reach out to every kid in the country so that everyone gets an equal opportunity to participate and become famous on TV.
Mandira Bedi gets groovy with kids for Nick Fundoo Superstar 2008