Nick is all set to build up some cricket fever with its ‘Nick Chak De Ninja’ contest, which kicks off from October 18. The channel has roped in cricketer Ajay Jadeja to promote the contest, along with one of its popular cartoon characters, Ninja Hattori. The contest will give a chance to 10 lucky winners to cheer for Team India during the Indo-Pak ODI match to be played at Gwalior on November 15.
Nick has planned a 360-degree campaign around the ‘Nick Chak De Ninja’ contest comprising ground activation, print, online, and in-theatre, besides a television campaign that would go on air on different GECs like Zee TV, Sony, SET Max, Zee Marathi and Zee Bangla. The promotions would also be visible on MTV and Nick.
The channel also plans to reach its target audience through ‘cable call-ins’, wherein Jadeja and the Ninja Hattori character would be available live to the cable TV audience and would interact with kids on phone. Other activities include a special Nick van that would visit various places in Punjab, Chandigarh and Delhi, where kids can play games and win prizes.
Nina Elavia Jaipuria, VP and GM, Nick India, said, “In the past nine months, we have gone up to the No. 3 position from No. 5 in the kids category. From the earlier 15 advertisers we now have 60 advertisers and brands. The advertisers have noticed the value, innovative concepts and interactivity that we provide. What they look for are value, association with innovative ideas and a clutter-free environment. They also see that we have a very loyal audience.”
“The two important things that our shows rely on are that they are non-violent and safe for kids, and secondly, they bring a smile to their faces. The promotional activities and contests provide an opportunity for interaction. Jadeja would be part of the promotion, meeting children in schools. Both Jadeja and Ninja would promote the contest in seven cities – Delhi, Mumbai, Kolkata, Lucknow, Chandigarh, Ahmedabad and Indore,” Jaipuria added.
Commenting on his association with the contest, Jadeja said, “I am excited to be part of the contest and look forward to cheering Team India along with my buddy, Ninja Hattori, and the 10 lucky kids. To be sitting inside a stadium is a different experience altogether, and if the match happens to be an Indo-Pak encounter, it’s magic.”
In addition to the 10 winners and either of their parents who get to win a chance to watch the India-Pakistan match live, there are other prizes on offer too, such as colour TV sets, mobile phones and Ninja notebooks.