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Kids Nick out to create ‘Dhamaal’ with promo tie-up

Nick out to create ‘Dhamaal’ with promo tie-up

Author | exchange4media Mumbai Bureau | Thursday, Aug 16,2007 9:15 AM

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Nick out to create ‘Dhamaal’ with promo tie-up

Forthcoming movie ‘Dhamaal’ has tied up for its promotions with the children’s channel Nick. As part of the initiative, the starcast of the film visited the Nick Toon stars.

Nick will promote the movie through special promotions on air. In the context of interactions, kids can participate in contests and can get the chance to attend the film’s premiere along with the starcast.

Speaking on the association, Nina Elavia Jaipuria, VP and GM, Nick India, said, “At Nick, our endeavour has always been to bring a smile to every kid’s face. With the ‘Dhamaal’ promotion we will further our efforts and give children an opportunity to interact with the ‘Dhamaal’ stars, win specially autographed music CDs and the grand prize of winning premiere tickets of watching the film with the starcast.”

Tags: e4m

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