They are not just toons, they are NickToons. Nick, the TV channel for kids, has launched a whole new destination for kids – the NickToons block from 4-6 pm. On weekdays, the block features Rocket Power, CatDog, The Adventures of Jimmy Neutron and Chalkzone, while on weekends, it’s All Grown Up, Fairly Odd Parents, SpongeBob SquarePants and The Angry Beavers.
“We have decided to launch our NickToons Block from 4-6 pm with our best-loved animated characters. Nick has a fantastic original library of animated shows, which have a distinctly Nick identity, and kids can now look forward to a daily destination to see them. To support the block, we are going to 18 cities in the country with a comprehensive school contact programme. We have planned to be in 743 schools, including even small towns like Ganganagar, Satna and Rohtak. Besides that, our marketing plan also includes on air, print, direct marketing and online campaigns,” said a Nick India spokesperson.
The channel has mounted a massive 360-degree consumer campaign to promote the new NickToons block. The channel plans to reach over 5.5 lakh kids in 743 schools through its school contact programme across 18 cities – Mumbai, Delhi, Amritsar, Ludhiana, Rohtak, Ahmedabad, Surat, Baroda, Satna, Jabalpur, Indore, Bhopal, Kota, Ganganagar, Moradabad, Barreily, Kolhapur and Latur. The programme will familiarise kids with NickToons and involve them in fun activities revolving around the characters.
Two other popular destinations on Nick also get a boost. The popular ‘J Bole Toh Jadoo’ can be seen every day of the week at 6 pm, rather than only on weekends as before. The Games & Sports block (GAS), too, gets extended from 6.30 pm to 8 pm by including ‘Dum Duma Dum’, Nick’s locally produced gameshow.