Nick, part of MTV Networks, has launched its latest on-air initiative, the Pakda-Pakdi Contest, which is an exciting watch-and-win promotion, where kids get a chance to play catch-and-cook with the lovable SpongeBob Squarepants. The contest, started on February 5 and continues up to March 2, 2007, is aired Monday to Friday between 6 p.m to 8 p.m.
As part of the contest, all that a kid has to do is spot Spongebob zipping across the TV screen and report his vehicle of choice/mode of transport for that day, whether it’s a bus, a bike or even a bullock cart, and then pick up the phone and dial 1250111555 for Mumbai and Delhi or 1250155 for other cities, or SMS ‘NICK’ followed by the answer for the day A, B, or C and their name to 6882. They can also log on to www.nickindia.com and participate in the contest.
Everyday, 10 lucky winners stand to win gizmos like cell phones, MP3 Players and remote-controlled cars, while one special entry wins a colour TV set every day. At the end, there would be only one grand prize winner who would get the once-in-a-lifetime opportunity to visit the Nick Central Theme Park in Australia.
Commenting on the promotional programme, Nick India Vice-President and General Manager Nina Elavia Jaipuria said, “In a short span of time SpongeBob Squarepants has forged a strong bond with the kids, becoming one of the most endearing characters in this domain. Through the Pakda-Pakdi contest, we intend to strengthen this bond even further.”
She adds, “In line with our philosophy that puts ‘kids first’, the Pakda-Pakdi promotion gives SpongeBob fans the unique opportunity of interacting with him and his buddies, in their world.”
Besides all the activity on the channel, the contest is being promoted across Mumbai, Delhi and Kolkata through an intensive school contact programme reaching over 350 schools as well as at some large malls and multiplexes. The promos will also hit other GEC and regional channels.