Top Story


Home >> Kids >> Article

Nick invades a ghostly intruder with its new initiative ‘Nick Bhoot Bhagao’ contest

Font Size   16
Nick invades a ghostly intruder with its new initiative ‘Nick Bhoot Bhagao’ contest

Nick is launching an innovative contest, ‘Nick Bhoot Bhagao’, from February 11 to March 7, 2008. The channel’s latest initiative is supported by a five-city school contact programme and a mass media campaign. ‘Nick Bhoot Bhagao’ contest will see Nick-toon heroes flexing their comic muscle as they get ready to save their channel from the ghostly intruders with the support of the Nick viewers.

The campaign will feature these hilarious toon-stars who will gather their strength and creative ammunition to protect their hometown from the grasp of the ‘bhoot’. Making it interactive, the channel would air an on-air contest where viewers would have to vote for which Nick toon scared away the ‘bhoot’.

Everyday 10 lucky winners stand a chance to win goodies like i-Pod Shuffles, mobile phones and Nick calendars, with the grand prize being an all expenses paid trip to Malaysia with their family. The contest will air on weekdays from Monday to Friday between 5 pm and 8 pm.

Speaking about the contest, Nina Elavia Jaipuria, Vice-President & General Manager, Nick India, said, “We want kids to have a lot of fun on Nick, and this February we have given them one more reason to do just that. Knowing kids and their curiosity and intrigue towards ghosts, we have come up with the ‘Bhoot Bhagao Contest’, where the kids will have a ball watching their favourite toons scare away the ‘bhoot’.”


NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve