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TODAY´S NEWS

Kids Nick invades a ghostly intruder with its new initiative ‘Nick Bhoot Bhagao’ contest

Nick invades a ghostly intruder with its new initiative ‘Nick Bhoot Bhagao’ contest

Author | exchange4media Mumbai Bureau | Friday, Feb 08,2008 6:44 AM

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Nick invades a ghostly intruder with its new initiative ‘Nick Bhoot Bhagao’ contest

Nick is launching an innovative contest, ‘Nick Bhoot Bhagao’, from February 11 to March 7, 2008. The channel’s latest initiative is supported by a five-city school contact programme and a mass media campaign. ‘Nick Bhoot Bhagao’ contest will see Nick-toon heroes flexing their comic muscle as they get ready to save their channel from the ghostly intruders with the support of the Nick viewers.

The campaign will feature these hilarious toon-stars who will gather their strength and creative ammunition to protect their hometown from the grasp of the ‘bhoot’. Making it interactive, the channel would air an on-air contest where viewers would have to vote for which Nick toon scared away the ‘bhoot’.

Everyday 10 lucky winners stand a chance to win goodies like i-Pod Shuffles, mobile phones and Nick calendars, with the grand prize being an all expenses paid trip to Malaysia with their family. The contest will air on weekdays from Monday to Friday between 5 pm and 8 pm.

Speaking about the contest, Nina Elavia Jaipuria, Vice-President & General Manager, Nick India, said, “We want kids to have a lot of fun on Nick, and this February we have given them one more reason to do just that. Knowing kids and their curiosity and intrigue towards ghosts, we have come up with the ‘Bhoot Bhagao Contest’, where the kids will have a ball watching their favourite toons scare away the ‘bhoot’.”

Tags: e4m

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