Cartoon Network, in a bid to create original content, has launched a new initiative, Snaptoons, where animators have been provided a platform to showcase their creativity and innovation in animation. The network will fund and develop full-length animated series from the 10 winning entries, selected from the entries received from the Asia Pacific region.
Speaking at the launch of this new initiative, Ian Diamond, Senior VP and GM, Turner Entertainment Networks Asia, Inc (TENA), said, “We are looking out phenomenal cartoon series like ‘Tom & Jerry’, ‘Dexter’s Laboratory’ and ‘Powerpuff Girls’, which were outstanding successes and had an universal appeal. The content should be creative, universal in appeal and most importantly, make people laugh.”
Talking more about the initiative Diamond felt that this would forge partnerships with new artists and animators. “I believe the next generation of cartoons will come from India, thanks to its immense talent pool combined with our production abilities,” he further said.
The entries will be shortlisted and ‘Show Bibles’ will be created, which will help in the production process of the series. They would then develop the cartoon series into a full series, which will have their world premiere exclusively on Cartoon Network feeds across the Asia Pacific region.
Arnab Chaudhuri, Creative Director, TENA, said, “We are looking for new characters that have a life of their own and command a respect among the audience. This is a perfect platform for animators to showcase their talents.”
The project, to be launched on October 16, will accept entries till December 31, 2006 and will be promoted all across the network, along with the launch of a new website – www.snaptoons.org.