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New Year blast: After Mickey & Mini, Disney brings Power Rangers to India

08-December-2006
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New Year blast: After Mickey & Mini, Disney brings Power Rangers to India

Walt Disney India has announced another mega event to reach its TG. Following Disney Magic where Disney characters like Mickey and Mini Mouse, Goofy and Pluto were seen in India, it is now the Power Rangers' turn to thrill Indian kids. Stars from Power Rangers-Dino Thunder would be performing live in India in January 2007.

Power Rangers is one of the more successful franchisee for Disney and has reflected so in the channel's performance as well. In the six city event, which kicks off from January 14, 2007, Disney India has selected characters from Power Rangers series Dino Thunder to perform for Indian kids.

The six cities where the Rangers would perform are Mumbai, Delhi, Kolkata, Hyderabad, Bangalore and Ahmedabad. Each city would have one day of performances, where four half-hour shows would be seen every single day. As was seen in Disney Magic, the venue would be spacious multiplexes that would allow the show enclosures where the Rangers would perform. The enclosures will house 200 kids – leading to direct touch with 800 kids in a day.

Tushar Shah, Director, Marketing, Walt Disney, said that in terms of scale, the event would be far larger than Disney Magic. He said, "Disney believes in delivering brand experience to our target. As was seen in Disney Magic, our characters came alive and the media response was fantastic – we managed as much as 25 hours of coverage."

For the Dino Thunder show, the theme has been scripted for India. The Rangers would be involving the children in their performance. The preparation includes setting up of complex truss with metallic exo-skeleton and pyro-techniques for the visual effects.

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