Top Story


Home >> Kids >> Article

New initiatives on cards from Nick

Font Size   16
New initiatives on cards from Nick

Still playing low on the ratings chart, Nick continues to make noise to lure in the kid audience. The channel had recently launched a few initiatives, which as per the channel officials though didn't do much on the ratings front, have still brought in their own benefits. Adding to them, the channel is ready to kick off its new show 'My Dad the Rockstar' on February 26.

Two major launches that came from the channel recently were 'J Bole to Jaadoo' and 'Dum Dum-a-Dum. Sharing more on whether these numbers are as per expectations, Pradeep Hejmadi, Director, Business and Operations, Nick says, "Yes and no. No because our ratings may not necessarily be what we'd like them to be. They are certainly not representative of the popularity of these shows. And Yes because they have increased our profile as a local brand. Both shows have helped us immensely by improving the availability of the channel."

However, the channel shares for Nick don't really register much increase. Throwing some light on the channel's opinion in this regard, Hejmadi says, "Viewing habits don't change in a snap but we've come a long way since the beginning of 2004, and the start of our localisation initiatives. Our channel share continues to increase slowly. Also, you can't look at Nick's channel share in isolation. For example, note the dramatic decrease in the leader's channel share, creating an opportunity for the other channels in the fray. The overall buzz in the kids' channel space has got kids to expect and hence seek much beyond what they had no choice but to expect earlier."

The new show 'My Dad the Rockstar' is based on the book 'My Dad The Rock Star: Rebel Without A Nose Ring, by Gene Simmons of rock band 'Kiss'. It follows the misadventures of Willy Zilla, a 12-year-old kid with a billionaire rock star father. It will be aired on weekends at 10.30am and 3.30pm.


We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited