In Hrithik Roshan starrer ‘Krrish’ India might have found its first reel life superhero, but National Geographic Channel (NGC) is on the lookout for a real life Indian ‘superkid’, who will be known as ‘Nat Geo Junior’. For this, the channel has launched ‘Nat Geo Junior Hunt’ in partnership with ICICI Pru Smart Kid and Lenovo.
Commenting on the initiative, Joy Bhattacharjya, Senior VP-Programming, National Geographic Channel India, said, “With Nat Geo Junior Hunt we are looking for the brightest, smartest and the coolest Indian kid who likes his books as much as sports, likes to learn and discover new things, is adventurous, outgoing and ready to take on challenges. Nat Geo wants to encourage young audiences to learn more about the world they live in, while enjoying the experience.”
The Nat Geo Junior Hunt is the channel’s endeavour to extend its children’s block on-ground, to provide a platform for kids to showcase their talent. The hunt will span across 10 cities, 380 schools and will target approximately 364,800 kids between 10-14 years.
The idea is to engage viewers more strongly and drive longer-term relationships and extended associations with key advertisers.
Rajesh Sheshadri, Vice President-Marketing, National Geographic Channel India, said, “Nat Geo Junior Hunt is a first of its kind, school challenge programme that has been developed for a younger set of audiences. The channel is opting for a 360-degree marketing approach for Nat Geo Junior Hunt, which will be promoted on-air and off-air, and through an extensive media campaign.”
The winner will be awarded the title of ‘Nat Geo Junior’ by a reputed panel of judges. Nat Geo will also open a fund for the Nat Geo Junior for his / her future studies. In addition, the Nat Geo Junior will also get a chance to host Nat Geo Junior shows on the channel for three months and win a bouquet of prizes from the partners of the hunt.