Top Story

e4m_logo.png

Home >> Kids >> Article

Mercedes-Benz Mobile Kids road safety programme successfully implemented in Delhi

09-February-2007
Font Size   16
Mercedes-Benz Mobile Kids road safety programme successfully implemented in Delhi

Mercedes-Benz Mobile Kids, the much-acclaimed road safety programme from DaimlerChrysler, has been successfully implemented in Delhi. The programme has been very successful in Europe and Asia as well. Mercedes-Benz Mobile Kids attempts to imbibe the spirit of hazard anticipation, pro-social behavior and conscious handling in children with respect to traffic rules and road safety.

This initiative from DaimlerChrysler India was first implemented in three schools of Pune. In Delhi, the programme was implemented in five schools – Fr. Agnel School, DTEA School, Amity International, Raisina Bengali School, and Apeejay School. Currently, over 1,000 students have benefited from this programme in Delhi.

The programme comprised school contests, drawing and painting competitions, a traffic police brief, quiz contests and other fun and learning activities. The highlight of the Mercedes-Benz Mobile Kids programme for India is a special picture-book – ‘Smarty’s World’ – created for classroom training.

The Delhi phase of this programme culminated with an inter-school event wherein school students exchanged ideas and inputs. The winners of the quiz and painting competitions under the programme were awarded certificates. The winner of the inter-school road safety contest was awarded a ‘Mercedes-Benz Experience’: a day in a chauffer-driven Mercedes-Benz spent with friends and family.

Speaking on the occasion, Dr Wilfried Aulbur, Managing Director and CEO of DaimlerChrysler India Pvt Ltd, said, ““The Mercedes-Benz brand globally stands for superior quality and safety. We understood that besides ensuring safety in our cars for our customers with excellence in technology, we should also imbibe a safety culture at the grassroots level, which will ensure excellent traffic and road sense in future citizens of this country. Today, with an increasing number of road accidents in the busy cities of India like Delhi, we feel a programme like Mobile Kids makes even greater sense. The vision of accident-free driving has always been an area of great emphasis for us – globally and locally. Mercedes-Benz Mobile Kids programme is an important step in that direction and we can empower the present and future road-users by such initiatives.”

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...