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Mercedes-Benz Mobile Kids road safety programme successfully implemented in Delhi

09-February-2007
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Mercedes-Benz Mobile Kids road safety programme successfully implemented in Delhi

Mercedes-Benz Mobile Kids, the much-acclaimed road safety programme from DaimlerChrysler, has been successfully implemented in Delhi. The programme has been very successful in Europe and Asia as well. Mercedes-Benz Mobile Kids attempts to imbibe the spirit of hazard anticipation, pro-social behavior and conscious handling in children with respect to traffic rules and road safety.

This initiative from DaimlerChrysler India was first implemented in three schools of Pune. In Delhi, the programme was implemented in five schools – Fr. Agnel School, DTEA School, Amity International, Raisina Bengali School, and Apeejay School. Currently, over 1,000 students have benefited from this programme in Delhi.

The programme comprised school contests, drawing and painting competitions, a traffic police brief, quiz contests and other fun and learning activities. The highlight of the Mercedes-Benz Mobile Kids programme for India is a special picture-book – ‘Smarty’s World’ – created for classroom training.

The Delhi phase of this programme culminated with an inter-school event wherein school students exchanged ideas and inputs. The winners of the quiz and painting competitions under the programme were awarded certificates. The winner of the inter-school road safety contest was awarded a ‘Mercedes-Benz Experience’: a day in a chauffer-driven Mercedes-Benz spent with friends and family.

Speaking on the occasion, Dr Wilfried Aulbur, Managing Director and CEO of DaimlerChrysler India Pvt Ltd, said, ““The Mercedes-Benz brand globally stands for superior quality and safety. We understood that besides ensuring safety in our cars for our customers with excellence in technology, we should also imbibe a safety culture at the grassroots level, which will ensure excellent traffic and road sense in future citizens of this country. Today, with an increasing number of road accidents in the busy cities of India like Delhi, we feel a programme like Mobile Kids makes even greater sense. The vision of accident-free driving has always been an area of great emphasis for us – globally and locally. Mercedes-Benz Mobile Kids programme is an important step in that direction and we can empower the present and future road-users by such initiatives.”

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