Top Story

e4m_logo.png

Home >> Kids >> Article

Maneesh Pharma joins hands with Disney for baby care products

29-October-2008
Font Size   16
Share
Maneesh Pharma joins hands with Disney for baby care products

Maneesh Pharmaceuticals Ltd has tied up with Disney Consumer Products (DCP) to market its Smyle range of baby care products under the Disney Baby brand. The company has entered into an exclusive licensing pact with DCP to develop, manufacture and market the entire Disney Baby care range of products for South Asia and India.

Disney stars like ‘Winnie the Pooh and friends’ and ‘Mickey/Mini Mouse and friends’ will adorn the Disney Baby range, which includes baby massage oil, soap, bath, shampoo, talc powder, lotion and wet wipes.

Commenting on the launch, Vinay Sapte, Managing Director, Maneesh Pharmaceuticals, said, “The company has consistently leveraged its expertise across the entire value chain by providing the best of products in the OTC and FMHG range. The launch of Disney Baby care products is one step forward in providing the Indian market with a complete range of superior baby care products with the vision to provide active care for Gen-X active babies.”

He further said, “Our vast experience of 20 years in manufacturing dermatological products and dedicated research and development, has boosted our confidence to enter this niche market, which is not explored to its fullest capacity.”

Roshni Bakshi, Regional Director, Disney Consumer Products, said, “With this collaboration, we are combining the Disney magic with Maneesh Pharmaceutical’s strengths in production and distribution to provide Disney Baby range of products that aim to meet the needs of discerning parents and their infants.”

The Smyle brand has pan-India presence at all major chemists and retail outlets and commands high recall and brand equity in the market place. Since the realignment under the Svizera umbrella in 2007, the Smyle brand recorded a phenomenal 300 per cent growth in revenues within the first six months of operations.

Tags

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India