Delhi-based La Vision Animation Pvt Ltd has launched a new portal, Buzziboy.com, for kids, parents and teachers to provide education and entertainment in a kid-safe environment. The portal is targeted at kids in the 6-14 age group and would include e-Comics, value-based games, cartoons, Klub and e-Mart, among others.
La Vision Animation is part of The Anil Nanda Group (TANG). The company provides services in e-learning, animation, publishing, mobile and entertainment.
Ashish Maan, CEO, La Vision Animation, said, “We want to integrate Buzziboy.com with the educational lifestyle of Indians. We plan to enhance the catchment areas of Buzziboy by taking it beyond the Internet and into the realm of interactive TV as well as mobility. We plan to take the Buzzi portal to mobile and interactive DTH platforms too. We are also planning to roll out different SMS-based contest. We will also be introducing new content on a regular basis to retain the novelty of the content.”
Maan further said, “Buzziboy.com would be an answer to not just the needs of kids, but also the manufacturers and service providers who want to reach out to these kids with impact and in a cost-effective manner.”
The website also offers a creative business model to the user, where one can play games and take part in different creative contests. The winner of the games and contests can redeem the points received for designer Buzzi products through ‘klingo’, Buzzi’s virtual currency. Also, the users can deposit their school fees for a specific month or get a savings bank account open.
The site has also tied up with different schools for summer camps during the coming school summer vacations. The focus would be on bringing out the creativity of children through story-writing, painting, drawing and enacting workshops.
The winners or participants of the summer camps would be acknowledged on the portal and issued certificates as well as access as premium members.
At present, the company is completely focusing on the online space. The company is planning to advertise heavily in search marketing as well as display in the next 2-3 months. Print ads would be released at a later stage. Additionally, the company is also planning to release DVDs before venturing into advertising on TV.
Mann added, “The on-ground initiatives that we would be rolling include running promotional campaigns in mobile vans making the rounds of various bus stands in the morning. We are also using mobile-based promotional campaigns largely through SMS and WAP. We are seriously looking at tying up with organisations that are dealing with products and services aimed at kids. Also, plans are afoot to have tie-ups with leading kids’ products, particularly in the health food sector, to promote Buzzi.”