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Krishna movie series throws positive numbers for Cartoon Network

09-May-2007
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Krishna movie series throws positive numbers for Cartoon Network

The ‘Krishna’ series on Cartoon Network is the top-rated show as per the latest TAM Media Research data. The three series of ‘Krishna: The Birth’, ‘Krishna: Makhan Chor’ and ‘Krishna: In Vrindavan’ garnered a TVR of over 2.1, 2.3 and 2.5 respectively for C&S 4-14. The three are the only shows to have crossed the TVR of 2 this year.

Monica Tata, Vice President, Advertising Sales and Networks, India and South Asia, Turner International India Pvt. Ltd, said, “Indian animation is carving an identity for itself and is growing exponentially. As the No. 1 kids’ channel and ‘the best place for cartoons’, Cartoon Network strongly believes in the potential of Indian animators and has always been at the forefront of providing them a national platform. The ratings received for the ‘Krishna’ movie series have once again confirmed our belief that Indian animation is loved by kids and families.”

Cartoon Network India has acquired a total of 14 Indian animations to date and was the first international children’s channel to acquire locally produced programming like ‘Pandavas -- The Five Warriors’, ‘Sinbad -- Beyond The Veil of Mists’, ‘Ramayana -- The Legend of Prince Ram’, ‘The Adventures of Tenali Raman’, ‘Alibaba and Forty Thieves’, ‘The Adventures of Chhota Birbal’, ‘Jungle Tales’, ‘Vikram Betaal’, ‘Akbar Birbal’, ‘Son of Alladin’, ‘The Legend of Buddha’, ‘Krishna: The Birth’, ‘Krishna: Makhan Chor’ and ‘Krishna: In Vrindavan’.

Acquired from Green Gold Animation, a Hyderabad-based digital animation and graphics company, the animation series is based on the story of Lord Krishna, subdivided into four parts, portraying his many avatars during the various stages of his life.

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