Top Story

e4m_logo.png

Home >> Kids >> Article

Krishna movie series throws positive numbers for Cartoon Network

09-May-2007
Font Size   16
Share
Krishna movie series throws positive numbers for Cartoon Network

The ‘Krishna’ series on Cartoon Network is the top-rated show as per the latest TAM Media Research data. The three series of ‘Krishna: The Birth’, ‘Krishna: Makhan Chor’ and ‘Krishna: In Vrindavan’ garnered a TVR of over 2.1, 2.3 and 2.5 respectively for C&S 4-14. The three are the only shows to have crossed the TVR of 2 this year.

Monica Tata, Vice President, Advertising Sales and Networks, India and South Asia, Turner International India Pvt. Ltd, said, “Indian animation is carving an identity for itself and is growing exponentially. As the No. 1 kids’ channel and ‘the best place for cartoons’, Cartoon Network strongly believes in the potential of Indian animators and has always been at the forefront of providing them a national platform. The ratings received for the ‘Krishna’ movie series have once again confirmed our belief that Indian animation is loved by kids and families.”

Cartoon Network India has acquired a total of 14 Indian animations to date and was the first international children’s channel to acquire locally produced programming like ‘Pandavas -- The Five Warriors’, ‘Sinbad -- Beyond The Veil of Mists’, ‘Ramayana -- The Legend of Prince Ram’, ‘The Adventures of Tenali Raman’, ‘Alibaba and Forty Thieves’, ‘The Adventures of Chhota Birbal’, ‘Jungle Tales’, ‘Vikram Betaal’, ‘Akbar Birbal’, ‘Son of Alladin’, ‘The Legend of Buddha’, ‘Krishna: The Birth’, ‘Krishna: Makhan Chor’ and ‘Krishna: In Vrindavan’.

Acquired from Green Gold Animation, a Hyderabad-based digital animation and graphics company, the animation series is based on the story of Lord Krishna, subdivided into four parts, portraying his many avatars during the various stages of his life.

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited