Marvel Entertainment, which has been in the business of publishing comic books for 60 years now and is home to some of the most well-known superheroes, including Spider-Man, The X-Men, The Hulk, Captain America, Iron Man and Ghost Rider, has assigned Kids Media India (KMI) to represent their licensing, merchandising, publishing and promotional rights in India.
Kids Media India is a subsidiary of Dubai-based Spacetoon Media International Group, which is in the business of children’s television programming and licensing of cartoon characters. With aggressive business plans and acquisition of master licensing for a range of children’s properties from various sources, KMI is looking at gross revenues of Rs 50 crore in 2008.
Rajiv Sangari, CEO, Kids Media India, said, “Marvel Superheroes will be immediately available throughout the country for licensing on a wide range of consumer products, including apparel, stationery, publications, toys and games, accessories, party goods and gifts. We are extremely excited to represent the Marvel brands. They are amongst the most recognisable in the world and have a strong following in India across kids, teenagers and adults.” Sangari added that the company would be actively pursuing promotional tie-ups with FMCG companies.
Simon Philips, President, Marvel Entertainment International, said, “We are very excited about the market here in India. In fact, we have published a Spider-Man comic book series where we featured an Indian version of Spidey. With Spacetoon representing our licensing and merchandising, I am confident that we will be able to bring to Marvel fans, both new and existing, a wide range of great products.”
Sangari further said, “In the first year, we expect to close 10-12 licensing deals generating nearly Rs 25 crore. Marvel characters are not only popular worldwide but also in India, and we are very optimistic about the success of our relationship with Marvel in India.”