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Kids Kids get variety to catch up on TV this summer

Kids get variety to catch up on TV this summer

Author | Malini Menon | Monday, May 09,2005 7:27 AM

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Kids get variety to catch up on TV this summer

If you are worried on how to keep your children occupied through the long summer vacation, this may come as some respite. The niche channels have all their programmes lined up to keep your child constructively involved. From scientific to sheer fun, you name them and it's all lined up for this season.

Nat Geo Junior has lined up special programming for children, which includes programmes like Doc Eureka, Serious Serious and Backyard Science, which showcases internationally acclaimed shows on animation, adventure and science. To add more sizzle to the summer would be the Kaal actors wooing the viewers through the wilds. History channel too has its share of fun for the viewers. On what's in store, Dilshad Master, Sr VP-Content and Communication, said, "This May, the channel's signature series Biography will be hosted by Diana Hayden. The hosted series will cover three themes; World Leaders, Sports Stars and Hollywood Stars and will feature prominent personalities of the 20th century including Pervez Musharraf, Andre Agassi, Steffi Graf and Tom Hanks."

For those teenagers who are mad about rock music, then History is going to rock with them. As part of the summer special, History Rocks will showcase the greatest rock legends like Eric Clapton, Led Zeppelin and Bob Marley.

Meanwhile, the cartoon channels, POGO and Cartoon Network, are also ready with the 'very Indian toons' to woo the children. The programmes include its ninth local acquisition 'Vikram aur Betaal' as part of its summer holidays Movie Masti franchise. POGO is also going to feature children special films like Chitti Chitti Bang Bang and Harry Potter and the Chamber of Secrets. POGO is also launching two brand new Indian productions MAD (Music, Art and Dance) and BAM! BAM! BAM! Gir Pade Hum premiering this June.

Ian Diamond, senior vice president and general manager, Turner Entertainment Networks Asia, said, "The two high quality Indian productions that have been produced exclusively in India for Indian viewers. M.A.D combines entertainment with learning and seeks to uncover creativity and positive thinking and BAM! BAM! BAM! Gir Pade Hum is a humorous and delightful game-show that provides a mix of physical challenges and comic moments for the viewer."

Anshuman Misra, managing director, Turner International India, said, "Providing content that is based on the Indian story-telling heritage is a critical mandate for Cartoon Network in its mission to contextualise the network for our Indian audiences. We are extremely excited that the classic Indian story, Vikram Aur Betaal, will have its world premiere on the network."

And the entertainment is not just going to be constrained to the four walls. As part of its promotional activity, Hungama has used cricket to drive its promotions. Based on gully cricket game show "Full Toss", the channel has initiated a "Full Toss Cricket Hungama."

Zarine Mehta, Head-Programming, Hungama TV, said, "The on-air version gave children the opportunity to play no-rules cricket with their favourite cricketers. Now, the present series will give the teenager to exhibit their cricketing skills." Nickelodeon too is making its on-ground presence with the Jadoo carnival.

Meanwhile, Disney Channel is calling on children across the country to be "Heroes 4 Alladdin" and giving them a chance to win an Arabian Nights holiday to Egypt with the family. All they need to do is keep a close watch on Aladdin from 4:00-4:30 p.m. on weekdays from now until 20th May and help Genie rescue Aladdin from the machinations of the evil magician Jaffar.

"The response from viewers has already been overwhelming. Over 40,000 aspiring young viewers have come to Aladdin's rescue in the very first week," said Hema Govindan, Head of Marketing & Communications, Walt Disney Television International (India). On the marketing objective, she said, "Heroes 4 Alladdin is central to our marketing efforts this summer, giving Disney Channel viewers a unique opportunity to interact with their favourite characters."

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