Kids Kids’ channels gear up to woo the young ‘uns with new shows

Kids’ channels gear up to woo the young ‘uns with new shows

Author | Swapna Rahul Shah | Saturday, Jan 17,2009 7:20 AM

Kids’ channels gear up to woo the young ‘uns with new shows

Kids’ channels are sprucing up their programme line-up with news shows in January 2009. Channels that are in aggressive mode to woo viewers include Cartoon Network, Pogo, Nick and Disney Channel. These channels share some of their forthcoming attractions for the year with exchange4media.

The new launches on Cartoon Network include Ben 10: Alien Force (starting January 19, Monday to Wednesday at 6pm), Speed Racer: The Next Generation (starting January 16, Fridays at 6pm), The Spectacular Spiderman (starting January 22, Thursdays at 6pm) and Ben 10: Omnitrix Overdrive (only on January 10, Saturday at 9:30am). Cartoon Network is also set to bring the first five Harry Potter movies in Cartoon Network Popcorn starting January 18, Sundays at 12 noon and 7pm respectively. The movie line up for the same include Harry Potter and The Sorcerer’s Stone on January 18, Harry Potter and the Chamber of Secrets on January 25, Harry Potter and the Prisoner of Azkaban on February 01, Harry Potter and the Goblet of Fire on February 08 and Harry Potter and the Order of Phoenix on February 15.

Likewise, Pogo promises to make the year 2009 even more special for its viewers with the brand new season of its various shows like ‘Hole in the Wall – Season II’ (started from January 12 and is being aired at 6pm from Monday – Friday); the seven time winner of the best children’s show ‘M.A.D. - Big Picture Special’ (every Sundays at 10:30am) along with a special block ‘Kabhi Crash, Kabhi Splash’ (every Fridays at 12:30pm)and many others.

Commenting on the programming line up, Monica Tata, Vice President and Deputy General Manager, Entertainment Networks, South Asia, Turner International India Private Limited (TIIPL) said, “POGO was the first kids’ channel to launch original productions in India in 2004 and this year our bouquet has much more for our avid viewers. POGO is expanding its suite of offerings by launching new season of Hole in the Wall and M.A.D. getting even better with its Big Picture Special. This line up of kids’ favourite shows is sure to add more excitement and be a great beginning to their new year.”

Celebrating the Republic Day, Pogo, takes kids back in time with the greatest epic of India in the special programming block, Republic Day Salute, which continues with favourite shows like Chhota Bheem, Hagemaru, Mr. Bean the Animated Series & Mr. Bean, throughout the day on Republic Day. As a special republic day treat, Pogo will also premiere full length animation movie Ramayana – Legend of Prince Rama at 12:00 Noon.

To add up more spice, this January, on every Friday mornings at 8am, Pogo has Oswald Marathon, a friendly eight legged blue octopus Oswald, who can talk and sing. Saturdays evenings has Lights Camera Pogo! Groovy Movies at 6pm showcasing a smash of hits like Shrek on January 17, Batman Begins on January 24 and Scooby Doo on January 31. And every Sunday noon, Pogo brings to you the most famous cat and mouse duo screens on Cat, Mouse & Pogo! The line up includes comedy movie Tom and Jerry: The Magic Ring and Tom and Jerry: The Movie will air on January 18 and 25, respectively.

Similarly, Nick is all set to introduce kids to the magical world of Lord Krishna with the launch ‘Jai Shri Krishna’. The show will begin on January 18 and will air every Sunday and Saturday at 9am.

The show is an adaptation from the original version of ‘Jai Shri Krishna’, a daily show on the general entertainment channel - Colors, a Viacom18 channel. Jai Shri Krishna is the joyful story of Lord Krishna’s childhood adventures. The show has been completely reedited - fast paced and violence free with brand new packaging that kids can relate to. Jai Shri Krishna will be on Nick completely from a kid’s point of view. Keeping the kids’ sensibilities in mind, Nick has customized the show to make it suitable for its young audience. Also, the show is more engaging as each episode story will be narrated by a grandmother. The show also has a catchy music video and title song which has been exclusively created to enthral kids.

Speaking about the launch of the new show Nina Elavia Jaipuria, Senior VP & GM, Nick India says “The story of Lord Krishna is not only entertaining but our young audiences can learn and acquire a lot of positive values through it. We are leveraging Viacom18’s exhaustive library and this show is Nick’s maiden attempt to do just that. We have the live action mythology for the first time for kids. This re-edited and customized version of the show will surely have the kids engaged like never before.”

Disney Channel India is launching the second season of its acclaimed series for preschoolers, ‘Handy Manny’, on its learning focused Playhouse Disney (PHD) programming block. The second series will play out on January 19 at 8:30am. Speaking on the second series, Antoine Villeneuve, Senior Vice President and Managing Director, Walt Disney Television International (India) said, “Playhouse Disney Block is based on the concept of ‘Imagine and Learn’ developed in consultation with early child development experts, offering a scientific basis to pre-school programming. The Handy

Manny series and other PHD shows engage preschoolers with strong characters, fun, dance and music while imparting life skills and help parents grow well rounded kids.”

Disney Channel is also set to launch brand new series called ‘The Suite Life on Deck’ starting January 30 every Friday at 5.30pm.

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