Top Story

e4m_logo.png

Home >> Kids >> Article

Kid’s paper, ‘Kidz Herald’, launches Mumbai edition

24-November-2006
Font Size   16
Share
Kid’s paper, ‘Kidz Herald’, launches Mumbai edition

‘Kidz Herald’, a newspaper for kids, launched their Mumbai edition on Children’s Day, November 14, 2006. The fortnightly newspaper is already in circulation at Kanpur and Lucknow since 2005. The paper is filled with illustrations and follows a simple language keeping in mind the target audience, kids.

Vishal Garg, Editor, ‘Kidz Herald’, said, “This is a completely kid-centric newspaper, and under the School Affiliation Programme (SAP), the newspaper is circulated in different schools across the three cities. We have two different models of distribution – first is a subscription model, which has 24 issues, and then there is a ‘Kidz Connect’ edition, which is distributed free to school children once in a month.”

According to a survey conducted by ‘Kidz Herald’ in 2004 across metros and non-metros, 70 per cent kids had said that they loved reading but felt a vacuum for a medium that provided the consolidated information that they needed (the existing material available was either too detailed or absolutely bland).

“We also conducted a painting competition in association with Camlin across various schools, where we promoted the brand’s oil pastels along with our paper,” Garg further said.

According to an official communiqué, the newspaper is also in the process of acquiring rights and producing educational films to educate children about ‘media’.

Tags

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.