‘Kidz Herald’, a newspaper for kids, launched their Mumbai edition on Children’s Day, November 14, 2006. The fortnightly newspaper is already in circulation at Kanpur and Lucknow since 2005. The paper is filled with illustrations and follows a simple language keeping in mind the target audience, kids.
Vishal Garg, Editor, ‘Kidz Herald’, said, “This is a completely kid-centric newspaper, and under the School Affiliation Programme (SAP), the newspaper is circulated in different schools across the three cities. We have two different models of distribution – first is a subscription model, which has 24 issues, and then there is a ‘Kidz Connect’ edition, which is distributed free to school children once in a month.”
According to a survey conducted by ‘Kidz Herald’ in 2004 across metros and non-metros, 70 per cent kids had said that they loved reading but felt a vacuum for a medium that provided the consolidated information that they needed (the existing material available was either too detailed or absolutely bland).
“We also conducted a painting competition in association with Camlin across various schools, where we promoted the brand’s oil pastels along with our paper,” Garg further said.
According to an official communiqué, the newspaper is also in the process of acquiring rights and producing educational films to educate children about ‘media’.