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Kellogg’s, Xbox join hands to woo kids with mini-games

28-December-2007
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Kellogg’s, Xbox join hands to woo kids with mini-games

As part of its initiative to boost sales, Kellogg’s Chocos has tied up with Xbox to offer specially designed Xbox handheld mini-games – Mutants, Car Racing and Reactors. These games would be available with select 650 gms packs of the cereal, which are priced at Rs 225.

According to Anupam Dutta, Managing Director, Kellogg’s India Pvt. Ltd, “Kellogg’s Chocos offer kids a healthy, solid, enjoyable start each day in their favourite chocolaty flavour. Kellogg’s Chocos with Xbox handheld mini games is an exciting and perfect combination of yummy chocolaty breakfast accompanied with an unmatched entertainment experience.”

Mohit Anand, Country Manager, Microsoft, added, “Simple and fun games like Mutants, Car Racing and Reactors is a big hit among kids today. Xbox 360 is committed to provide wholesome and good entertainment for the entire family and this is one step towards fulfilling that promise. Microsoft has a long association with Kellogg’s globally and in India, as both the companies are committed to provide the best to their consumers. Kellogg’s Chocos is a very popular brand among kids, and associating with it is a further endeavour on our part to connect with our consumers better.”

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