Starting from June 3, 2010, DMK-backed Kalaignar Television Network has added one more channel – Chithiram TV – to its bouquet. Chithiram, a 24-hour info-edu-tainment kids’ channel, will compete with Sun Network’s kids’ channel, Chutti TV, and other channels in the domain.
Commenting on Chithiram TV, an official from the channel said, “As the title clearly indicates, the channel will be a visual delight for children. Top class animated movies and popular cartoons will definitely attract attention. We have gone through the selection of cartoons spread across different platforms worldwide and are ready to offer the best to the children. Most of the cartoons would be telecast for the first time ever.”
Moreover, some in-house content of Kalaignar TV will also be aired on the channel, besides the channel has also entered into some strategic tie-ups for international shows like ‘Zodiac Kingdom’, ‘Kung Fu Story’ and ‘Ruffs Patch’.
The teasers of the cartoons have been running on the flagship channel Kalaignar TV for sometime. Since its inception in the year 2007, Kalaignar TV Network has expanded its bouquet of channels in various segments. The Network currently has six channels – Kalaignar TV, Isai Aruvi, Seythigal, Sirippoli, Kalaignar Asia, and now, Chithiram TV.
Kalaignar Television Network to enter regional kids’ TV space with Chithiram