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Kalaignar Television Network to enter regional kids’ TV space with Chithram

31-July-2009
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Kalaignar Television Network to enter regional kids’ TV space with Chithram

Kalaignar Television Network all geared to enter the regional kids’ television space. The Network, which already has Kalaignar TV (GEC), Isai Aruvi (music channel), Seithigal (news channel) and Sirippoli (comedy channel), will enter the kids’ television space with Chithram. Chithram will compete with Sun Network’s kids’ channel Chutti TV.

According to an official source from Kalaignar TV, the new kids’ channel would go on air before the end of this year. Kalaignar TV Network has already obtained the license for the kids’ channel.

Preceding the launch of kids’ channel will be another GEC in the Kalaignar TV Network bouquet – Kalaignar Asia, which will cater to the Tamil Diaspora in South East Asian countries. To be broadcast through THAICOM-5 satellite, this channel will function from the Kalaignar TV premises in Chennai.

The telecast of Kalaignar Asia will commence at 3.30 IST (6 am in the South East Asian countries). Kalaignar TV will not create fresh content for Kalaignar Asia, but will instead air the best of programmes from other existing channels of the Network. However, thrust would be on serials, reality shows and film-based shows.

The Kalaignar TV official informed that the test run of Kalaignar Asia had already begun. The channel will be officially launched from the first week of September.

Meanwhile, Kalaignar TV will introduce two new shows – ‘Poova? Thalaya?’ and ‘Karuthu Yutham’ – soon. Both the shows will go on air from the first week of August. Popular yesteryear Tamil actresses Sripriya and Khushboo will play host in ‘Poova? Thalaya?’, where the duo will lock horns over various issues concerning women.

‘Karuthu Yutham’, another talk show, will go on air from August 2, 2009. To be aired between 1.30 pm and 2.30 pm, ‘Karuthu Yutham’ will see participants debating the emerging nightlife culture in Chennai. The show will also have a panel of counsellors evaluating the social implications of such emerging phenomenon.

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