Walt Disney Television International India is rebranding its Jetix/Toon Disney platform to Disney XD, a boy-focused, girl-inclusive entertainment brand for kids in the 6-14 age group, on Children’s Day, November 14, 2009, from 12 noon. Disney XD’s content will be marked by themes of adventure, accomplishment, gaming, music and sports.
Also debuting in November is the immersive online destination, Disney XD.in, a new entertainment choice with regularly updated, interactive games, brand new cyber zone with videos, information and downloadable content about all the Disney XD channel shows.
Natasha Malhotra, Vice-President and General Manager, Walt Disney Television International India, said, “Today’s tweens place incredibly high standards on their entertainment choices. Disney XD will continue the successes of Jetix by taking boy-focused, girl-inclusive entertainment to the next level. Disney XD will feature characters and stories in a wide range of formats – animation, live action, movies and sports – focussing on the core value of accomplishment, in line with the aspirations of tweens today.”
She continued, “Creating meaningful experiences for all Disney consumers across multiple platforms is a Disney hallmark. We focus on creating world-class, award-winning experiences by connecting stories to communities of kids and tweens online. Disney XD.in is a unique opportunity for us to not only provide additional content to our existing Jetix fans, but also attract a whole new audience through its fun, interactive and boys-focused, girl-inclusive content.”
Disney XD will premiere with Disney’s hit comedy series ‘Phineas and Ferb’, and ‘Aaron Stone’, an original adventure series about a champion video game player who, in a popular game called Hero Rising, uses a crime-fighting avatar named Aaron Stone – at least until the game’s billionaire creator asks him to become the real-life Aaron Stone.