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Jetix marches into schools in South India to enroll kids for ‘Action Academy’

24-July-2007
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Jetix marches into schools in South India to enroll kids for ‘Action Academy’

Jetix has extended its offerings to over 600 schools across 20 cities in Andhra Pradesh, Tamil Nadu and Karnataka, with the launch of ‘Jetix Action Academy’. The academy is a school contact programme modelled on a mock military boot camp to enthrall over four lakh children in South India. As is known, Jetix is a pert of The Walt Disney’s bouquet of channels.

Tushar Shah, Director-Marketing and Communications, Walt Disney Television International (India), said “Through our latest offering ‘Jetix Action Academy’, we plan to replicate the unique Jetix environment of fun-filled action across classrooms in South India. We have creatively packaged our entertaining properties to create a riveting brand experience for our young Jetix fans.”

The ‘Jetix Action Academy’ plans to engage children in a series of fun-filled games designed around key shows such as ‘Didi’s Comedy Show’, ‘Goosebumps’, ‘Martin Mystery’, ‘Monster Warriors’ and ‘Power Rangers Mystic Force’. The host will play a funny army sergeant to entertain children during the action-packed on-ground initiative. Kids will also get an opportunity to win goodies; over 35,000 prizes are up for grabs for the participants during the sessions.

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