Kids Hyundai encourages Children to ‘Sketch the i’

Hyundai encourages Children to ‘Sketch the i’

Author | exchange4media News Service | Saturday, Jun 28,2008 8:31 AM

Hyundai encourages Children to ‘Sketch the i’

Hyundai wants to catch ‘em early. The car maker has launched an initiative to educate young minds about Road Safety, wherein students would be encouraged to present imaginative and interesting ideas by ‘Sketching the i’ as in Hyundai i10. The programme commenced on June 16 and will continue till the third week of August. Through this programme, Hyundai is targeting 140,000 students across 250 schools in 14 cities.

HS Lheem, Managing Director, Hyundai Motor India Ltd, said, “Hyundai is committed to providing communities with the resources they need to create safer traffic environments on local streets. Through this programme, we aim to educate children on road safety, and we hope they will be safer in the future, whether they are drivers or pedestrians.”

He further said, “The association with school children is all about innovation and ideas, and given that road safety is a prime concern for us at Hyundai, it followed naturally that we should link the two. We are always looking for ideas on how to boost road safety and where better to look than among the youngsters, who are the most imaginative.”

In addition, the three submissions adjudged the best at the national competition would get the winning participants the opportunity to visit the Hyundai plant in Korea. All 52 participants in the national competition would be awarded a prize of Rs 10,000. Winners of city-wide competitions would be presented Rs 1,000 as prize money. Five of the best presentations from each of the 245 schools would be taken to city-wide competitions, from where three winning entries would be sent to the national competition at Chennai.

Hyundai claims that it has long supported the cause of road safety and is involved in running the student traffic volunteer scheme in the cities of Delhi and Chennai, which will expand to include other metros in the coming months.

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