Captains Hunt is back for the third time on Hungama TV and the presenting partner this year is Parle-G, while Boost Chocoblast is the co-presenting sponsor. The associate sponsors are Colgate, Sugar & Spice, Reynolds, Kellogg’s Chocos, Dukes Big Bite and Boomer Mango Jelly. ICICI Prudential Life was the presenting sponsor for the first Hunt, while Clinic Plus was the presenting sponsor last year.
The Parle-G Hungama TV Captains Hunt is a search for 10 kids in the 8-14 age group to be on the Board of Directors of Hungama TV and run the channel. The Hunt kickstarted on August 15, 2006 and will travel to Mumbai, Delhi, Kolkata, Hyderabad, Bangalore, Ahmedabad, Ludhiana, Lucknow, Indore and Baroda, targeting over five lakh kids in 500 schools across 10 cities. These young Captains will offer regular inputs on programming, marketing, distribution and competition to the channel.
Last year, the Hunt received over one lakh entries. This year the premise is to ‘Find and Shape the Future Leaders of India’, with well-known leaders from various fields acting as mentors to the kids, giving them invaluable advice and direction to develop their potential and emerge as leaders of tomorrow. The kids will be judged on the basis of articulation, intelligence, confidence, ambition and talent.
Speaking on how the initiative had helped the channel, Siddharth Roy Kapur, Senior Vice-President – Marketing & Communications, UTV, said, “At Hungama TV, our Captains are always an integral part of decision making, be it programming, marketing initiatives or on-ground research. Hungama TV Captains have helped the channel reach the position it has today and we really value their inputs. This year, we are looking for the best and brightest kids across the country to run the channel and benefit from personal mentoring by iconic leaders of today.”
Kapur informed that the response had been positive and that the channel was in advanced talks for signing on these mentors to be part of the Captains Advisory Council. The Captains will have exclusive access to the Council to seek advice and guidance on a regular basis. Also, Hungama TV will support a unique talent of every Captain by funding their coaching or training during their tenure.