Talent hunts are increasingly becoming the norm for various brands to promote themselves. And now here is one, which could be a dream-come-true for starry-eyed youngsters. Hungama TV has launched its ‘John aur Kaun?’ contest for kids in the age group of 7-17 years. Two lucky winners – a girl and a boy – will get a chance to act alongside John Abraham in a movie to be produced by UTV Motion Pictures. In addition, they will also get to take home a sum of Rs 5 lakh and a three-year contract with UTV to manage their career.
Hungama TV will shortlist 1,000 candidates in each of the cities where auditions would be held – Mumbai, Delhi, Ahmedabad, Kolkata and Hyderabad – through June and July. The two winners, out of the final four contestants, will be selected on the basis of viewer voting through SMS/ IVR. The entire hunt from the city level auditions to the grand finale in Mumbai will be televised as a reality show produced by UTV, capturing all the drama and excitement of the hunt and will be telecast on Hungama TV. Ernst & Young will audit the entire selection process.
Oral B is the branding sponsor for the ‘John Aur Kaun?’ hunt, while Bournvita, Maggi and Sunfeast Dream Cream Biscuits are the co-presenting sponsors. Associate sponsors include Dermi Cool, Waffy, Tata Salt, Add Gel Achiever, while the prize sponsor is Mitashi Edutainment Ltd.
The hunt will be promoted extensively by official radio partner, Radio City, print and online partner, the Times Group, across their online portal, print publications and Planet M stores and national news channel partner, STAR News. The hunt will also be extensively promoted via an integrated marketing campaign using print, outdoor, television, radio and the Internet.
Said Zarina Mehta, COO, Hungama TV, “Indian kids have tremendous potential and Hungama TV wants to offer them a platform to showcase their talent. Kids today have the drive and inclination to learn and succeed, and this is evident across all sections of society. In keeping with its philosophy of constant innovation and distinctive content, Hungama TV is proud to bring viewers ‘John Aur Kaun?’, a first ever in the kids category. We are also really excited to have John Abraham on board as brand ambassador for the channel. John’s sunny personality and easygoing nature, coupled with his drop-dead looks and undeniable talent, have made him a role model for kids across the country.”
Commenting on his association with the talent hunt, Abraham said, “It feels great to be associated with Hungama TV, India’s first homegrown kids channel. The brand values of Hungama – mad fun and continuous innovation – appeal to me tremendously and I am looking forward to spending time interacting with kids. ‘John Aur Kaun?’ will give talented kids across the country an opportunity to shine and I am very glad to be involved in this effort.”