Hungama TV brings back its ‘Hungama TV Captains Hunt’ in its fourth edition. The channel will tour schools across Mumbai, Delhi, Kolkata, Hyderabad, Bangalore, Ahmedabad, Ludhiana, Lucknow, Indore and Jaipur to engage children across India in the hunt.
The fourth edition of this hunt will spread over three months, touring 520 schools. The 10-city hunt will initially engage over four lakh children in the age group of eight to 14, through a school contact programme. This initiative will give the children an opportunity to enroll for the hunt.
Tushar Shah, Director-Marketing and Communications, Walt Disney Television International (India), said, “We empower our audience to design their own channel each year. This way, they ensure that we stay restless and creative just like them. By changing the theme of our hunt each year, we are able to reach out to diverse audiences who continue to bring in fresh ideas to make Hungama TV their favourite entertainment destination.”
The hunt so far has provided a platform to over 1.2 million children across the country to display their creative talents and a unique opportunity to structure their own brand of entertainment for the channel. This year, the premise of the hunt is associated with the ‘Mad Fun’ positioning of the channel. The captains’ hunt 2007-08 will evaluate each child on parameters beyond academics, to include creativity, imagination, expressive skills and a strong Hungama TV quotient.
Hungama TV, which is part of the bouquet of channels of Walt Disney Television International (India), has made children an integral part of all key decisions, from research to programming to marketing and distribution, which has contributed to the channel’s success. With the hunt culminating in September, the final 10 captains will be chosen to represent 10 different cities to form the country’s only Board of Kid-Directors.