Top Story

e4m_logo.png

Home >> Kids >> Article

Horlicks gets its own little taara in Darsheel Safary

19-April-2008
Font Size   16
Share
Horlicks gets its own little taara in Darsheel Safary

He won over the entire nation with his sensitive portrayal of a dyslexic child in Aamir Khan’s ‘Taare Zameen Par’, now Darsheel Safary is out to woo kids to make Horlicks part of their daily lives as brand ambassador. Safary will be seen in his first TV commercial soon for Horlicks and would be an integral part of the future campaigns of the brand for a period of one year.

Sumeet Saluja, GM, GlaxoSmithKline Consumer Healthcare, said, “Darsheel is the perfect brand ambassador for Horlicks, since he embodies the spirit of Horlicks – viz. being social, spirited, full of life and vitality. Like every Horlicks kid, Darsheel stands tall, strong and sharp in all aspects of his childhood. Over and above, he is very popular with kids. This combination makes him the best fit for Horlicks. Darsheel’s involvement is our way of connecting better with kids.”

He added, “We had 15 per cent growth last year. And after roping in Darsheel, we expect the synergy to help in achieving double digit growth.”

The TVC, which has been conceptualised by JWT, broke on all major channels on April 18. The story revolves around Safary, who is a regular school kid and is infatuated with a charming classmate. But in his attempt to look cool to impress the girl, he ends up making a fool of himself. As a solution, Horlicks gives him a simple and easy way to look cool. The advertisement ends with Safary successfully impressing the girls with trendy sunglasses. The sunglasses came free with 500 gm packs of butterscotch, pistachio and chocolate flavoured Horlicks. Thus, the TVC also gets across this free gift scheme.

Debarpita Banerjee, VP, JWT, said, “The objective behind this advertisement is to encapsulate the colourful and youthful nature of childhood. Darsheel being a face to today’s child has brilliantly depicted the story we want to communicate. His natural acting talent allowed the commercial to become a story in itself rather than just being a loud announcement.”

Apart from the TVC, Horlicks is also embarking on print campaigns focusing on school magazines and children-related publication. The company is aiming to reach out to six lakh potential customers through an on-ground activation covering 30 leading cities across India. It would be supported by branded stalls and merchandise at the venues for facilitating product sampling and visibility.

Tags

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Latestly focuses on all latest and breaking events across the globe, providing information on trend related stories across genres

As part of this re-imagined approach Star India will broadcast live matches in six different languages with an aim to target 700 million viewers across TV and Digital.

Rahul Johri, CEO, Board of Control for Cricket in India (BCCI), spoke about the upcoming season of IPL and with Star India’s re-imagine approach, he made assured that this year will be a kickass seas...