Top Story

e4m_logo.png

Home >> Kids >> Article

Horlicks campaign offers tips to get rid of exam phobia

23-February-2007
Font Size   16
Share
Horlicks campaign offers tips to get rid of exam phobia

Exams are just round the corner and the stress certainly seems to be mounting by the day. Not only the students but also the parents are a stressed lot. In an effort to put the students and the parents at ease by helping them out in de-stressing, Horlicks, the health food drink from GlaxoSmithKline Consumer Healthcare, has taken an initiative to provide some tips to them.

Horlicks recently launched a campaign called 'Horlicks Exam Ka Bhoot Bhagao' in 14 major cities. As a part of this campaign, Horlicks conducted interactive sessions in schools where students were provided with valuable exam tips and health tips to prepare better for exams.

The various tips that the campaign tried to put across include ways to avoid distraction exam tips for learning styles, techniques to improve memory, maximise concentration. The campaign also talks about the D-E-T-E-R strategy to crack the exams. DETER stands for directions, examine, time, easiest and review. The strategy is basically to explain the students how to approach an exam. Health tips lay emphasis on diet, nutrition, sleep, exercise and relaxation.

The ‘Exam Ka Bhoot Bhagao' campaign has also made an effort to provide guidance to parents so that their wards also get practical and emotional support, besides encouragement.

Sharing his thoughts on the initiative, GlaxoSmithKline Consumer Healthcare Vice-President, Marketing, Shubhajit Sen said, “There is an ever increasing pressure of exams amongst students. This may also lead to declining results and self-confidence in them. To cope with exam stress and fear, and to help students become sharper at studies, we’ve undertaken this initiative. Students can now prepare better for their exams by adopting exam tips online, on TV, radio, newspapers, magazines and through our ‘Exam Ka Bhoot Bhagao’ interactive sessions in schools.”

Tags

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

Times Network renews contracts with all its primetime sponsors for all its news channels and adds 20 new brands to its kitty

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India