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Kids Funskool brings world Monopoly championship to India

Funskool brings world Monopoly championship to India

Author | exchange4media Chennai Bureau | Friday, Aug 27,2004 7:32 AM

Funskool brings world Monopoly championship to India

Monopoly, the popular board game on buying and selling of properties, giving an opportunity to learn the tricks of the trade with play money and destinations, can now, for real, take one to Japan with their promotion event, the World Monopoly Championship. This year, popular toy maker Funskool brings the event to India.

The Indian wing of the Monopoly Championship will be a lead up for the national winner to the world championship to be held in Tokyo. The Funskool All India Monopoly Championship 2004 is all set to begin actions from August 28 in Bangalore. Other three legs of the pan-India championship will be held in Delhi on September 4, Mumbai on September 11 and Chennai on September 18, with the national final scheduled in Chennai on September 18.

Raphael Kuriyan, Chief Executive Officer, Funskool India, said, “We are happy that Monopoly will now see a national level competition that will instill real business sense into the young minds which is very important for tomorrow’s generation. The immense popularity of the almost 70-year-old game can be judged by the fact that over 250 million game sets have been sold worldwide.”

David Selvaraj, Marketing Manager, said, “Monopoly game was introduced in India by Funskool in 1995 and it became the most popular and best selling board game of all times. There are no hard and fast rules for success but there are principles that improve your chance of succeeding. Monopoly, in fact, teaches you how to trade, what are the advantages of building a house, paying taxes and also how to enjoy the power of buying and selling.”

Funskool had invited 25 reputed schools from Bangalore and also made available the entry forms at 25 well-known toyshops in the city and the last date to file the entry was August 20.

The format of the championship is simple. Each city will throw up one Winner after the regular elimination rounds and finally, the four city winners will slug it out for the ultimate honour. The final round of the championship will be played in Chennai on September 18.

The National Winner of the Funskool All India Monopoly Championship 2004 will travel on an all-expenses-paid-trip to Tokyo to participate in the world championship besides winning a trophy and a cheque for Rs 25,000. Each of the city winners will get a cheque of Rs 5,000 and the three runners-up in each city will receive gifts worth Rs 2000, 1500 and 1300.

This year, there will be 40 contenders from as many countries to give their best trading shots and pocket the world title. All the representatives will reach Tokyo on October 7 and will explore the surroundings of the competition arena. All of them will undertake a city tour in the afternoon and then attend a welcome reception to be thrown up for all the players and guests in the same evening. On October 8, the preliminary rounds of the World Monopoly Championship will begin and continue through the day. October 9 will see the World Monopoly Champion 2004. The world champion will walk away with a cash prize of $ 15,140.

The Funskool All India Monopoly Championship 2004 is being supported by high visibility multi-media communications package including advertisement campaigns, SMS contests and other on-ground activities.

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